What does “YokoSun” mean and how did the famous diaper brand appear?

Quite often we are asked: why is the brand called “YokoSun”, what does it mean? In this article, we decided not only to answer one of the most frequently asked questions, but also to tell how a company came into being that has been accompanying families at all stages of life for more than nine years.

How did the YokoSun brand come about?

The Russian brand YokoSun originated in the Far East of the country. Its founders, like many parents, dreamed of the seemingly impossible: to make sure that the child did not cry at night because of an overfilled diaper. Over time, this desire turned into an even more ambitious idea: to help millions of families by introducing diapers that do not need to be changed at night.

It turned out that such diapers exist and are even quite affordable - for families in Japan. Such goods were also delivered to Russia, although at exorbitant prices. Then the idea was finally transformed into a plan: to produce diapers using Japanese technology and, no less important, at an affordable price. But how to do this while maintaining quality?

A long process of development and research has begun. And then a solution was found: to produce diapers from Japanese materials in China. The first samples were constantly refined, based on laboratory tests. Then Far Eastern families were offered to test the quality - completely free of charge. Taking into account their opinions, changes were made to the products again. This is how the first line of diapers appeared, which today is called “Comfort.”

The goal was achieved: the diapers, due to the Japanese absorbent in their composition, can absorb liquid for up to 12 hours, leaving a feeling of dryness and comfort, while their price is affordable for Russian families.

What happened next?

Over time, it became clear that families with children liked the product. By 2017, every 10th family in the Far East that bought diapers preferred the YokoSun brand. And that means it’s time to expand.

Then, in addition to Khabarovsk, offices were opened in Moscow and Novosibirsk. The brand appeared not only in local retail chains, but also in federal giants. YokoSun has also gained popularity on the largest marketplaces. Today, about 80% of sales come from online platforms convenient for parents. The quality of YokoSun products can also be appreciated by residents of neighboring countries: Belarus, Kazakhstan and other CIS countries.

During this time, production increased. Now these are several sites in the Chinese provinces of Fujian and Zhejiang, which produce an expanded line of diapers. In addition to the already well-known “Comfort”, the brand has developed a Premium line, which provides even more effective absorption, gives babies softness and a restful sleep throughout the night.

As the company grew, we realized the importance of expanding our product range to meet the needs of the whole family. As a result, personal hygiene products were developed and launched: diapers, breast pads, napkins and toilet paper. Understanding that caring for children includes creating a safe and comfortable environment at home, YokoSun also introduced a line of household cleaning products. All of the company's products meet strict quality standards, giving parents peace of mind that they are choosing only the best.

So YokoSun has become a reliable partner for the whole family, offering a wide range of products that help take care of the well-being and hygiene of each family member.

So why is the brand called YokoSun?

The name of the brand was not given by chance. It reflects the philosophy and values ​​that thousands of families across the country share with us.

In Japanese there is aword “Yoko”which takes on different meanings depending on its spelling. One of them embodies the ideas of friendship, harmony with nature, childlike purity and spontaneity. You've probably heard the Japanese name Yoko - the Japanese revere the deep meaning of this traditional name. It also embodies the brand's values ​​and mission: creating easy-to-use, safe products that make families' lives better.

The word “Sun”is translated as sun. When children first learn to draw, one of the first things they learn is the sun - a source of light and warmth, a symbol of joy and happiness. We strive to take care of the well-being and health of families by producing products that help give loved ones warmth.

The YokoSun brand has existed for more than nine years, and throughout its existence our mission and values ​​have not changed.