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Our Journey and Growth

A trusted brand for families

Founded in 2015, YokoSun set out with a clear mission: to create premium baby hygiene products that combine Japanese innovation with ultimate comfort. Over the years, we have earned the trust of millions of families, growing steadily from local recognition to a strong international presence.

Expanding our global footprint

Between 2018 and 2022, YokoSun rapidly expanded across the CIS region and selected European markets. Today, our brand is well established in CIS countries, where we hold 77% of our market presence. In Europe, we continue to grow steadily (13%), gaining recognition for our quality and reliability.

Stepping into the GCC

In 2023, we officially launched in the UAE to lead operations across the GCC. This milestone marked the beginning of a new chapter, bringing our trusted products closer to families in the Middle East. Currently, GCC accounts for 10% of our presence and is rapidly growing as we expand into UAE, Bahrain, and beyond.

Looking ahead

As of 2025, YokoSun continues its journey of growth, strengthening partnerships, entering new markets, and developing innovative products that meet the evolving needs of families worldwide. Our commitment remains unchanged: to deliver trusted quality and comfort to children and parents everywhere.